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 | Yosemitebear appears in a “Double Rainbow” Microsoft commercial 07/09/2553 06:30 
You got to hand it to the Internet. Give it YouTube video with a trippy guy trying to figure out the meaning of a rare natural phenomena and you have an instant 15 minute celebrity. I’m referring to our friend Yosemitebear, a.k.a. Paul “Bear” Vasquez, who was freaking out (in a good way) when he spied a double [...] |
 | American Business Embraces ”Gamification” 07/09/2553 05:53  Hugh Pickens writes "JP Mangalindan writes that for years psychologists have studied what makes video games so engrossing — why do players spend hours accruing virtual points working towards intangible rewards and what characteristics make some games more addictive than others? Now, companies are realizing that ”gamification” — using the same mechanics that hook gamers — is an effective way to generate business. For example, when Nike released Nike + in 2008, it ”gamified” exercise. ”Place the pedometer in a pair of (Nike) sneaks and it monitors distance, pace and calories burned, transmitting that data to the user”s iPod. The Nike software loaded on the iPod will then "reward" users if they reach a milestone,” writes Mangalindan. ”If a runner beats his 5-mile distance record, an audio clip from Tour de France cycling champ Lance Armstrong congratulates him.” In addition, users can upload their information, discuss achievements online with other users, and challenge them to distance or speed competitions. The result: to date, Nike has moved well over 1.3 million Nike + units." 
Read more of this story at Slashdot.


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 | Suriname leader: Drug conviction ”almost a joke”
(AP)
07/09/2553 05:53  AP - Former Surinamese dictator Desi Bouterse shrugged off questions about his past during his first overseas trip as elected president, saying Monday that he will not interfere in his ongoing murder trial and dismissing a 1999 drug conviction as "almost a joke." |
 | Head on collision kills Company of Heroes Online lead designer 07/09/2553 05:32  Brian R. Wood, the 33 year-old lead designer on Company of Heroes Online and Relic Entertainment employee, has been killed in a car accident while driving in Seattle on Friday.
The crash was not his fault, but he and two passengers (Jacob D. Quistorf and Francis C. Malloy) travelling in the backseat of the Subaru Outback [...] |
 | Google faces more antitrust scrutiny, blames Microsoft again 07/09/2553 05:20  Search giant Google has revealed that it has been approached by the Texas attorney general as part of an antitrust review. This investigation seems to
be essentially along the lines of the European one, revealed
back in February, looking into whether Google manipulates its search results in order to suppress competition, mainly in the area of price
comparison.
Just as in the earlier case, Google has responded to this new investigation by pointing out that the hidden hand of
Microsoft can be seen in the complaints received by the Texas AG. Foundem was part of the European complaint too, and is a member of ICOMP, which is
sponsored by Microsoft...
View Full Article: HEXUS.net |
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